Friday, October 20, 2017

Featuring Our Single Stallion VIP Ad Package

Do you have one stallion to promote? Is this the year you want to get the best promotional package you can? We recommend our Single Stallion VIP package. This package makes your stallion a VIP on our site, on our Facebook page, and in our email newsletter for breeders.

  • It starts with a Stallion Profile. It's like having a mini-website for your stallion! Easy to set up, with photos, description, embedded video, pedigree and more. Mare owners can email you right from the page.
  • Your stallion's photo is included in the big image slideshow at the top of our website's home page! Displays his name and clicks through to his Stallion Profile.
  • Use our website to tell breeders about your stallion! A key part of your VIP package is that we'll post your news on our front page - plus - your news gets delivered right to breeders in our Warmblood Breeding email newsletter. Share your stallion's successes - whether it's show results, offspring, or other news - six times a year.
  • Your VIP package includes many other benefits, like a web banner, Facebook sharing, a place in our Stallion Gallery, a Stallion Story, and more. Click here for all the benefits.
  • The cost is $1220 for an entire year of benefits.

Click here to purchase a Single Stallion VIP package. (Click the button at the bottom of the table.)

Click here to read about other ad options for single stallions.

Click here to read about our innovative new 3-Way Network, that promotes your stallion or business on three platforms for maximum coverage.

Thursday, October 19, 2017

What Can This Website Do For You?

We like to think this new website is attractive, and we plan to keep it filled with interesting news for the breeding community in North America - but its real purpose is to present a wide array of North American stallions. It's a great site to visit when you're stallion shopping, and we intend to keep making it even better.

And if you have a stallion to promote? We believe there's no better place to put your marketing dollars. That's because with every ad package, your stallion gets a full Stallion Profile, will be on our front page, shared on our Facebook page, and mentioned in our Warmblood Breeding email newsletter. Three platforms that reinforce recognition of your stallion's name and what he offers.

On this website, your stallion will have a wonderful Stallion Profile that is all about him. And we do everything to make sure breeders see it. Everything about this new website is designed to bring mare owners further in, to find out more about each stallion, and to get in touch to learn more. But that's just the beginning. Our ad packages are effective because they combine multiple features.

Which ad package is right for your stallion? It depends on what you want. We have packages for one stallion (Single Stallion packages), farms with more thane one stallion (Farm packages) - and even Business packages if you have no stallion.

Would you like your stallion in the big image slideshow at the top of the page? Look for a VIP package. How about a web banner? A banner is included in all Farm and Business packages and all Single Stallion Gold and VIP packages. Would you like news about your stallion to appear on our front page? Look at Gold and VIP packages.

Ready to look at details? Click here to learn all about our advertising options and what's included.

Wednesday, October 4, 2017

Fundraiser for Kathy St Martin and Jos Mottershead

Most breeders know Kathy St Martin and Jos Mottershead, and all they've done for breeding in North America. Sadly they have been slammed by unexpected medical bills this year. They're not ones to ask for help, but the breeder community has jumped in to help without being asked. A fundraising raffle has been set up, with breedings to 20 stallions (so far) being offered. Such an outpouring of support makes me proud of our stallion owners!

The irony is that Kathy and Jos founded the Leg-Up Equestrian Assistance Program, to help horse people in situations like the one they find themselves in! But it's a 401(c)(3) and it is barred from giving assistance to them. They have helped so many others but they can't benefit from the Program. It's one of the many ways they have given generously to others.

But we can help - go bid! Help out Kathy and Jos and keep your fingers crossed - you might win a breeding!

Link to the FB page:

Link to the info and raffle page:

Wednesday, September 6, 2017

Thoughts on the Breeding Industry in the US

I was asked by someone writing for a national magazine to share my knowledge about sport horse registries in the US and how they work. I gave them some background, but I also thought of things they might want to know about the breeding industry in general in the US. Here is how I finished up. I don't know if they will use any of it, but it felt good to say it:

Americans have a sad legacy of feeling that we are always in Germany's shadow, because "they've been doing it for centuries and we're new to this." We believe that in Germany they "do it right," which means with deep knowledge and integrity. The fact is that we have breeders in the US now who have been doing this for as long as many German breeders. We have breeders who have decades of knowledge and experience, and we have breeders with deep commitment and passion. As a result, many of our breeders - large farms and small breeders - are producing truly top-quality foals. We have a solid base of breeders in the US that know what they're doing and consistently have the youngsters to prove it. 

What we don't have is a system for getting those young horses known and recognized, and into the hands of trainers who can take them to the top. We don't have a system for identifying promising foals nationally, so a rider on the East coast will never know of the terrific youngster born in Michigan or Oklahoma or Oregon or even Maine.

Many competitors still believe that you have to travel to Europe if you want a quality horse. Horse-buying agents keep repeating that (possibly because it's more fun for them to travel and buy in Europe on their client's dime), and there aren't enough success stories to prove them wrong. See previous paragraph.

One problem is the lack of connection between breeders and riders. There are usually some connections between a breeder and some of the local competitors, but what we're lacking is a nationwide way for competitors to connect with the breeders who are producing what they're looking for. Many horse people - even those in leadership positions within USDF or USHJA or USEF - are clueless about the entire breeding industry in the US. Many competitors are not aware that there are hundreds of breeders in this country producing horses with the most sought-after bloodlines for dressage, jumping, hunters, and eventing. Our future horses are already here, loaded with potential, but most riders don't know how to find them.

I've been working on my newly-launched website, which means looking at the stallions we have, and their offspring. (Click the home link, or the Stallion Gallery link at the top of the page if you want to see what I mean.) I have been seeing results on FB of ongoing inspections and the foals being evaluated. Let me tell you, we have some kick-ass babies being bred right here.

Friday, August 4, 2017

Introducing Our New 3-Way Stallion Promotion Network

Warmblood Stallions of North America, the only media company devoted exclusively to promoting North American warmblood and sport horse stallions and breeding farms, is introducing a whole new approach to stallion promotion. The new advertising packages are designed to combine a variety of ad options across three platforms: the website, its Facebook page, and the Warmblood Breeding email Newsletter.

This 3-Way Network is an online promotional system that has developed over the last decade, but owner Anna Goebel has recently created packages that combine features into practical, cost-effective, and trackable solutions for stallion owners. It's an innovative, new approach that has been called "forward-thinking" by one stallion owner.

Anna agrees. "I believe it is. I see it as a new way to advertise. Instead of just selling you an ad, my goal is to work with you to leverage multiple ways of getting your stallion seen and known to breeders in North America," she says.

Owners of a single stallion will find packages at three pricing levels to suit their budget, while farms with multiple stallions can customize each of three package levels for the number of stallions they want to include, with bigger discounts for more stallions. There are even options for unlimited stallions.

The core of the Warmblood Stallions of North America 3-Way Network is a brand-new website, scheduled for launch September 1. Its new front page design provides areas for advertiser news and announcements, and entices visitors further into the site with appealing content. If you're stallion shopping, you'll find plenty of eye candy to tempt you. Enhanced Stallion Profiles provide thorough information about each stallion.

"I'm ridiculously excited about this new advertising concept. It really is amazing all I can do for my advertisers with this new approach. I love the fact that I can become a resource for success. Best of all, everything can be tracked to see how it's working."

Contact Anna to find out how you can book your advertising package before promotions begin in October. Call 608-232-2922, or email

Related Posts Announces New Website

WarmbloodStallionsNA New Website to Launch September 1

The new, set to launch September 1, is part of an exciting new approach to stallion promotion just introduced by Warmblood Stallions of North America. The innovative 3-Way Network uses three different platforms to put stallions "out there" in front of breeders: the redesigned, the WarmbloodStallionsNA Facebook page, and the Warmblood Breeding e-Newletter.

Says owner and website developer Anna Goebel, "We're pretty excited! Yes, our new design is cleaner and more modern, but the best part is that it goes even further to put our stallions, our breeding farms, and our other businesses front and center. At, our focus is North American stallions and the breeding farms that make up our industry.

"If you're a breeder, there will be eye-candy galore! Our front-page stallion slide-show is bigger than ever, and the front page is also filled with news announcements about stallions and breeding farms, as well as articles and information tailored to the breeding industry. Our enhanced Stallion Profile pages will provide detailed info and photos of each stallion, including pedigree and offspring photos. You can even email the stallion owner right from the page!

"If you're a stallion owner, you'll find new advertising packages that combine website, Facebook and e-News advertising in combinations that are practical and cost-effective. Our new 3-Way Network packages are designed to present your stallion on three different platforms for maximum effect, and our entire advertising structure has been redesigned for this new approach.

"There are also ad packages for related businesses that don't have stallions but want to reach out to breeding farms: trainers, registries, and products and services of interest to mare owners.

"We are incredibly excited about what this new approach can mean to stallion owners and businesses! Watch for the new website at the beginning of September!"

Contact Anna to find out how you can book your advertising package before promotions begin in October. Call 608-232-2922, or email

Related Posts

Introducing Our New 3-Way Stallion Promotion Network

Friday, April 21, 2017

Seeing the World Cup as a Breeder of Sport Horses - Intro

Big, international events - like the World Cup, held this year in Omaha - are more than a wonderful opportunity to watch top competition in dressage and show jumping. They're also a meeting-place for groups of like-minded horse people. Thousands of people attend for the event itself, which makes it an unparalleled networking opportunity as well. Our governing bodies of equestrian sport often schedule board meetings, or sub-committee meetings, at big events. Social groups on Facebook or online forums will organize meet-and-greet parties where online friends can enjoy chatting in person.

This year the US Sport Horse Breeders Association sponsored a networking breakfast that was attended by about twenty-five breeders from around the country. My mission at the World Cup was to see it from the perspective of a breeder of horses for these disciplines, and at the USSHBA breakfast - and throughout the World Cup competition - I was able to interview breeders who came for the event. Some members of the USSHBA attended primarily to represent breeders and staff their booth, some breeders were also experienced scribes who came to scribe for the dressage, some just came as spectators - but all were watching with the knowledge of what it takes to produce horses for sport. A breeder never stops seeing with the eyes of a breeder.

In the next couple of weeks I'll be posting a series articles that are the result of these interviews. Please stop back as we look at what it means to watch the World Cup as a breeder!