Wednesday, September 6, 2017

Thoughts on the Breeding Industry in the US

I was asked by someone writing for a national magazine to share my knowledge about sport horse registries in the US and how they work. I gave them some background, but I also thought of things they might want to know about the breeding industry in general in the US. Here is how I finished up. I don't know if they will use any of it, but it felt good to say it:

Americans have a sad legacy of feeling that we are always in Germany's shadow, because "they've been doing it for centuries and we're new to this." We believe that in Germany they "do it right," which means with deep knowledge and integrity. The fact is that we have breeders in the US now who have been doing this for as long as many German breeders. We have breeders who have decades of knowledge and experience, and we have breeders with deep commitment and passion. As a result, many of our breeders - large farms and small breeders - are producing truly top-quality foals. We have a solid base of breeders in the US that know what they're doing and consistently have the youngsters to prove it. 

What we don't have is a system for getting those young horses known and recognized, and into the hands of trainers who can take them to the top. We don't have a system for identifying promising foals nationally, so a rider on the East coast will never know of the terrific youngster born in Michigan or Oklahoma or Oregon or even Maine.

Many competitors still believe that you have to travel to Europe if you want a quality horse. Horse-buying agents keep repeating that (possibly because it's more fun for them to travel and buy in Europe on their client's dime), and there aren't enough success stories to prove them wrong. See previous paragraph.

One problem is the lack of connection between breeders and riders. There are usually some connections between a breeder and some of the local competitors, but what we're lacking is a nationwide way for competitors to connect with the breeders who are producing what they're looking for. Many horse people - even those in leadership positions within USDF or USHJA or USEF - are clueless about the entire breeding industry in the US. Many competitors are not aware that there are hundreds of breeders in this country producing horses with the most sought-after bloodlines for dressage, jumping, hunters, and eventing. Our future horses are already here, loaded with potential, but most riders don't know how to find them.

I've been working on my newly-launched website, which means looking at the stallions we have, and their offspring. (Click the home link, or the Stallion Gallery link at the top of the page if you want to see what I mean.) I have been seeing results on FB of ongoing inspections and the foals being evaluated. Let me tell you, we have some kick-ass babies being bred right here.

Friday, August 4, 2017

Introducing Our New 3-Way Stallion Promotion Network

Warmblood Stallions of North America, the only media company devoted exclusively to promoting North American warmblood and sport horse stallions and breeding farms, is introducing a whole new approach to stallion promotion. The new advertising packages are designed to combine a variety of ad options across three platforms: the website, its Facebook page, and the Warmblood Breeding email Newsletter.

This 3-Way Network is an online promotional system that has developed over the last decade, but owner Anna Goebel has recently created packages that combine features into practical, cost-effective, and trackable solutions for stallion owners. It's an innovative, new approach that has been called "forward-thinking" by one stallion owner.

Anna agrees. "I believe it is. I see it as a new way to advertise. Instead of just selling you an ad, my goal is to work with you to leverage multiple ways of getting your stallion seen and known to breeders in North America," she says.

Owners of a single stallion will find packages at three pricing levels to suit their budget, while farms with multiple stallions can customize each of three package levels for the number of stallions they want to include, with bigger discounts for more stallions. There are even options for unlimited stallions.

The core of the Warmblood Stallions of North America 3-Way Network is a brand-new website, scheduled for launch September 1. Its new front page design provides areas for advertiser news and announcements, and entices visitors further into the site with appealing content. If you're stallion shopping, you'll find plenty of eye candy to tempt you. Enhanced Stallion Profiles provide thorough information about each stallion.

"I'm ridiculously excited about this new advertising concept. It really is amazing all I can do for my advertisers with this new approach. I love the fact that I can become a resource for success. Best of all, everything can be tracked to see how it's working."

Contact Anna to find out how you can book your advertising package before promotions begin in October. Call 608-232-2922, or email

Related Posts Announces New Website

WarmbloodStallionsNA New Website to Launch September 1

The new, set to launch September 1, is part of an exciting new approach to stallion promotion just introduced by Warmblood Stallions of North America. The innovative 3-Way Network uses three different platforms to put stallions "out there" in front of breeders: the redesigned, the WarmbloodStallionsNA Facebook page, and the Warmblood Breeding e-Newletter.

Says owner and website developer Anna Goebel, "We're pretty excited! Yes, our new design is cleaner and more modern, but the best part is that it goes even further to put our stallions, our breeding farms, and our other businesses front and center. At, our focus is North American stallions and the breeding farms that make up our industry.

"If you're a breeder, there will be eye-candy galore! Our front-page stallion slide-show is bigger than ever, and the front page is also filled with news announcements about stallions and breeding farms, as well as articles and information tailored to the breeding industry. Our enhanced Stallion Profile pages will provide detailed info and photos of each stallion, including pedigree and offspring photos. You can even email the stallion owner right from the page!

"If you're a stallion owner, you'll find new advertising packages that combine website, Facebook and e-News advertising in combinations that are practical and cost-effective. Our new 3-Way Network packages are designed to present your stallion on three different platforms for maximum effect, and our entire advertising structure has been redesigned for this new approach.

"There are also ad packages for related businesses that don't have stallions but want to reach out to breeding farms: trainers, registries, and products and services of interest to mare owners.

"We are incredibly excited about what this new approach can mean to stallion owners and businesses! Watch for the new website at the beginning of September!"

Contact Anna to find out how you can book your advertising package before promotions begin in October. Call 608-232-2922, or email

Related Posts

Introducing Our New 3-Way Stallion Promotion Network

Friday, April 21, 2017

Seeing the World Cup as a Breeder of Sport Horses - Intro

Big, international events - like the World Cup, held this year in Omaha - are more than a wonderful opportunity to watch top competition in dressage and show jumping. They're also a meeting-place for groups of like-minded horse people. Thousands of people attend for the event itself, which makes it an unparalleled networking opportunity as well. Our governing bodies of equestrian sport often schedule board meetings, or sub-committee meetings, at big events. Social groups on Facebook or online forums will organize meet-and-greet parties where online friends can enjoy chatting in person.

This year the US Sport Horse Breeders Association sponsored a networking breakfast that was attended by about twenty-five breeders from around the country. My mission at the World Cup was to see it from the perspective of a breeder of horses for these disciplines, and at the USSHBA breakfast - and throughout the World Cup competition - I was able to interview breeders who came for the event. Some members of the USSHBA attended primarily to represent breeders and staff their booth, some breeders were also experienced scribes who came to scribe for the dressage, some just came as spectators - but all were watching with the knowledge of what it takes to produce horses for sport. A breeder never stops seeing with the eyes of a breeder.

In the next couple of weeks I'll be posting a series articles that are the result of these interviews. Please stop back as we look at what it means to watch the World Cup as a breeder!

Saturday, April 1, 2017

Thoughts on the World Cup in Omaha

Steffen Peters on the Jumbotron at the World Cup in Omaha.

I've heard the phrase, "Omaha, of all places," more than once. At this afternoon's press conference following the dressage final, Anne Gribbons, one of the USA's top dressage judges, who sat at C this afternoon, used the phrase. Has Omaha been a good venue for this international event? It certainly is a different venue from Las Vegas. Where Vegas might provide a faux Elvis to entertain you before the competition, or performers from Cirque du Soleil - Omaha has presented the Heartland of America Band, and Frontier Strings, young musicians from the Omaha Conservatory, among others who have entertained before the horses have appeared. If you want sex and glitter in your opening acts, you might miss Vegas; personally, I will take talented and passionate young people doing what they love, over an Elvis impersonator any day.

The Heartland of America Band performing at the World Cup in Omaha.
It's not the faux Elvis of Las Vegas, but that may not be a bad thing.

I believe that one of the reasons for bringing the World Cup to Omaha was to bring a top-level equestrian event to the heartland, to bring it closer to horse people in the middle of the country - but also to bring horses to a new group of non-riders who have never known what top horse competition looks like. I met several folks who had never been close to a horse - adults and many kids. They came to explore the horsey exhibits, to shop, and to watch a sport that was newly exciting to them. Some of these kids could be future Team riders, who would never have taken that path if they hadn't discovered horses at this event. Without a doubt the industry needs to kindle that flame in more potential riders.

For horse people, in the end, it's the event itself that is the most important thing. Can the management provide top-notch facilities for the horses and riders? Is the event well-organized and does it smoothly. They can and it did. Anne Gribbons reported good feedback about the stabling, the footing, and the organization and massive team of volunteers. The media facilities have been good, and the shopping seems extensive, with a good variety. If credit for high scores can go in part to management, for providing the background that makes them possible, the management in Omaha contributed to some record scores and personal bests.

If Omaha wins the bid for the World Cup again - or other international equestrian events - do sign up and come to the heartland. You'll be as enthralled with the incredible dressage, or holding your breath watching the jumping, as you would be in Vegas or anywhere else - I'm pretty sure you'll never miss the faux Elvis.

Breeder Group Meeting at the World Cup

Yesterday at this time I was in a breakfast meeting with sport horse breeders at the World Cup, organized by the US Sport Horse Breeders Association. It was delightful to meet with breeders, talk horses, and discuss the issues facing the industry. It was even better to feel a bit of optimism in the air, even enthusiasm.

A group of about 25 breeders got together, talked horses, and were treated to breakfast by the USSHBA Board. Mornings at the World Cup are quiet, and it was a perfect time to meet up. The breeders present had different levels of experience, and different sizes of breeding operations, but a common interest in connecting with others. They immediately jumped in to discuss their experiences. Individuals compared notes on various topics from bloodlines to leg wraps. One was overheard to say, "I've learned two things from this group already, and breakfast hasn't even started."

Thanks to the USSHBA, and especially Natalie DiBerardinis of Hilltop Farm, for breakfast, and - even more - for organizing this wonderful opportunity for breeders to network.

Left to right, back row: Natalie DiBerardinis (Hilltop Farm),  Lynn Mason, Kathy Childs (Crooked Post Farm), Karen Schumaker, Joanna Gray-Randle (Gray Horse Dressage),  Kelly Irving-Burris, Dawn Spencer (Spencer Sporthorses, LLS), Randy Joslyn and her husband Rick ("I drive the truck").
Left to right, front row: Michele Sakurai, Shirley, Debbie D, Karen Bixler-Ramsing, Victoria Teeple-Clark, Anna Goebel, Deborah Davenport (Fox Run Farm), Mary O'Connor.

Thursday, March 30, 2017

Warmblood Stallions of North America is at the World Cup!

It's so exciting to have North American stallions on view, and US breeders represented, at the World Cup Dressage and Show Jumping finals in Omaha this week! Warmblood Stallions of North America 2017 is on display at the US Sport Horse Breeders Association booth (#129) in the main entry area of the CenturyLink Center. If you're in Omaha, stop by and visit the USSHBA booth! The magazine is also available at the Triple Crown booth in the main shopping area.

The USSHBA booth, with president Mary O'Connor: