Wednesday, October 29, 2014

Does Warmblood Stallions of North America Reach Breeders? Resoundingly YES!

I can't believe it's the end of October, but we're deep into creation of our 2015 issue, so it must be true! There is still time to advertise, if you are interested. Here is the link to advertising info.

An interesting piece of information has come out of talking to stallion owners in the last few months. A couple of them mentioned that their impression was that Warmblood Stallions of North America only reached stallion owners, not other breeders. !?!?! That is seriously bizarre, since reaching all breeders is exactly what we are dedicated to doing. We probably mail to over 90% of all the warmblood, sport horse, and sport pony breeders in the US and Canada.

We did a short survey of our readership recently, to find out how many of our readers have a breeding program. How about 88.77%? Yup. And that's pretty exciting, because it's an even higher percentage than I would have guessed.

It makes me wonder where that idea originally started. I have to wonder if it was started by a competing magazine. I would really hate to believe that. I know and like most of the other horse magazine publishers, and have always admired the integrity of the business - but I guess it would be naive to assume it applies to everyone.

The goal of Warmblood Stallions of North America has always been to reach all breeders, and I'd say we do a pretty darn good job at it. No other magazine in North America has that dedicated purpose, and no other magazine in North America reaches anywhere near as many breeders as WSNA.